Sunday, June 5, 2011

Box Office Round Up: Best X-Men is Also the Worst



Despite getting universally great reviews, X-Men First Class is a bomb. The fifth installment made $56 million its opening weekend, good enough for the worst in the franchise. Ok, X-Men 1 made $54.5 million, but that was waaay back in 2000. Inflation takes care of that. X2 and X4 each made $85 million, and X3 raked in $103 million. Keep in mind, X3 had universally bad reviews, even before the movie was made (that's the internet for you), and X4 had a "Mostly complete" DVD quality version leaked a solid month before it hit theaters (the internet strikes back).

I panicked when Thor only brought home $65 million. But this is a much bigger disaster for comic book movies. I should also point out X-Men cost more to make than Thor, and unlike that Norwegian-Aussie, X-Men hasn't made that big of a splash overseas ($64 million) but there is still lots of time for that.

So why did X-Men flop? Unlike Thor, this had a pretty solid advertising push behind it. Was it people being sick of comic book movies? Was it people just being sick of the X-Men franchise? Maybe people just didn't know any of the characters or actors in this one? Maybe Kevin Bacon wasn't promoted enough? Well, since we are dealing with idiot movie studios, they will accept none of those, and they would think the only reason why it flopped was because it wasn't 3-D. Whoever wins, we lose.

Hopefully good word of mouth will help it. But bad word of mouth sure hasn't hurt the Hangover 2. It brought in $32 million its second weekend, giving it $187 million overall after a monstrous holiday weekend. For whatever reason, I didn't have a BORU last weekend, but Hangover made $85m for the weekend and a $117m 4-day total.

Kung-Fu Panda 2 sits at $100m overall after a $24m weekend this weekend, and $48 last weekend.

Pirates was 4th with $18m, giving it $190m domestic life to date. It will be interesting to see who makes more, this or Hangover. Even with the one week jump, Pirates isn't looking too hot.

Bridesmaids is hanging in there at 5th, bringing in $12m, and just crossing the 100,000,000 mark.

Thor is 6th, at $169 million so far. It had nice legs, so that should be a positive sign for X-Men. And Fast Five was 7th and it became the first film this year to break the $200m mark in America.

21 comments:

  1. I can't wait to check it out tho.... thanks for the blog :)

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  2. those are some high numbers

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  3. There were a lot of things wrong with First Class - namely, that it was PG13. Intended for children... That instantly cut the movie's potential in half. Combined with a quick, skew storyline that was supposed to evolve over years. Meh. This pretty much seals the deal on superhero movies for me.

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  4. Good story, friend! Please VIEW my newest blogs :)

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  5. Have yet to see the movie, but Ill have to give it a try

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  6. Cant wait to see it myself! ;D

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  7. Too bad about X-men First class. I never really saw Banshee being being in the same power tier as professor X. IMO they elevated Sebastian Shaw way too high. In the comics, Shaw was merely a mid level tier villain. Still gonna go see this movie when I get the chance though!

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  8. Cant wait to see it! Although the original magneto and charles are gone!

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  9. Probably people are tired over the franchise is the main reason of this imo.

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  10. i cant wait to see x man first class

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  11. I can not wait either to see it! :)

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  12. It look good, everybody say it's good, I will go see it.

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  13. I've heard from most people that it was a really good film, I'm looking forward to seeing it this week.

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  14. Glad I'm not the only person to share this opinion

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  15. I've only seen the poster and it looks terrible.

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  16. I'm going to see it later this week, if it doesn't do well thats a shame but I'm sure the DVD sales will help it a lot.

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  17. Hi where do you find all this information? wow :O followed

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  18. Nice review! You have a gift!

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  19. it's not that bad, is watchable

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  20. So this is actually quite good? Maybe I'll check it out: I finally have some free time again :D

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  21. I don't think Money actually mattered in this one. It made back the budget already and I think they're content with this story going forward. I have yet to see it, but with the glowing reviews, I honestly don't think they're going to be upset with the turnout for this film. In a few years after word of mouth has spread and DVD's have sold, i'm sure it'll have a huge built in audience. Rebooting franchises is a very risky move and while this may not have paid off, it should in the future. Especially when this will be one of the most acclaimed movies of the summer if not entire year.

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