Sunday, June 5, 2011
Box Office Round Up: Best X-Men is Also the Worst
Despite getting universally great reviews, X-Men First Class is a bomb. The fifth installment made $56 million its opening weekend, good enough for the worst in the franchise. Ok, X-Men 1 made $54.5 million, but that was waaay back in 2000. Inflation takes care of that. X2 and X4 each made $85 million, and X3 raked in $103 million. Keep in mind, X3 had universally bad reviews, even before the movie was made (that's the internet for you), and X4 had a "Mostly complete" DVD quality version leaked a solid month before it hit theaters (the internet strikes back).
I panicked when Thor only brought home $65 million. But this is a much bigger disaster for comic book movies. I should also point out X-Men cost more to make than Thor, and unlike that Norwegian-Aussie, X-Men hasn't made that big of a splash overseas ($64 million) but there is still lots of time for that.
So why did X-Men flop? Unlike Thor, this had a pretty solid advertising push behind it. Was it people being sick of comic book movies? Was it people just being sick of the X-Men franchise? Maybe people just didn't know any of the characters or actors in this one? Maybe Kevin Bacon wasn't promoted enough? Well, since we are dealing with idiot movie studios, they will accept none of those, and they would think the only reason why it flopped was because it wasn't 3-D. Whoever wins, we lose.
Hopefully good word of mouth will help it. But bad word of mouth sure hasn't hurt the Hangover 2. It brought in $32 million its second weekend, giving it $187 million overall after a monstrous holiday weekend. For whatever reason, I didn't have a BORU last weekend, but Hangover made $85m for the weekend and a $117m 4-day total.
Kung-Fu Panda 2 sits at $100m overall after a $24m weekend this weekend, and $48 last weekend.
Pirates was 4th with $18m, giving it $190m domestic life to date. It will be interesting to see who makes more, this or Hangover. Even with the one week jump, Pirates isn't looking too hot.
Bridesmaids is hanging in there at 5th, bringing in $12m, and just crossing the 100,000,000 mark.
Thor is 6th, at $169 million so far. It had nice legs, so that should be a positive sign for X-Men. And Fast Five was 7th and it became the first film this year to break the $200m mark in America.