|The day was indeed a good one for Loki the Trickster|
First off, 5 Fast 5 Furious was number two at $32 million. In its opening weekend, it made $83 million, and it made another $30 mil during the week already putting it at $140 million. At this rate, Thor will struggle to make that by its third weekend. Also, Something Broom and Jumping the Borrowed each made $13 million for some unknown reason. It is a sad world.
Thor carried a $150 million budget, which is actually very reasonable considering the original estimate was sitting at a whopping $300 million. It's really amazing they did what they did, considering all the special effects, the two Academy Award winning actors (and two more with nominations) all in minor roles, the acclaimed director, and the fact that they built and destroyed an entire town. They must have spent their entire budget on everything but advertising. I saw more commercials for the Thor video game, and for tie-ins with Blackberry and Dr. Pepper, than I did actual trailers. I guess they just thought the movie would sell on its own without advertising. I mean, it is a comic book movie.
Well Marvel Studios last film Iron Man 2 opened with $128 million. Of course it did well, it was a highly anticipated sequel. Well Iron Man 1 (Marvel Studios' first film) opened with $102 million. Keep in mind, Robert Downy Jr. was not quite a bankable actor back then, and was still mostly known as a has-been druggie. Iron Man was what restarted his career.
Spider-Man opened to $114 million. Yes, Spider-Man is a much bigger name than Thor, but Spidy hit the big screen Nine years to the day before Thor opened up. That was long before 3D drove ticket prices up. Did I mention I paid $15 freaking bucks for my Thor ticket? At those prices, you only need like three dozen people to hit $60 million.
X-Men 3, which got universally bad press leading up to its release, still brought in $122 million. And X-Men Origins opened for $85 million. Remember, a mostly complete DVD quality release of Origins was leaked to the internet an entire month before it hit theaters. I guess there really isn't a thing as bad publicity.
Sure, Thor isn't the biggest name in comics, but he is still one of THE classic heroes. I've heard tons of reports of dads wanting to see because it was the comic back in the day (and then they complained about how they used Lady Sif or some other nitpicking that would make any nerd son proud).
Many people thought Thor would be the biggest blockbuster of the summer, but it didn't exactly kick off the summer with a bang. Marvel has so much invested in comic book movies (much more than in comic books at the moment), with Captain America just around the corner and Black Panther, Ant-Man, Dr. Strange, Iron Fist, Luke Cage, Namor, and every other hero with films allegedly in planing stages. If Thor has this much trouble bringing in the audience, then good luck with the smaller guys.
And of course, there's the Avengers. The ending to Thor leads directly into the Avengers (which just starting shooting). If Thor doesn't pick up speed, you would have to think they will reel back his role in the Avengers.
DC is in a bit of trouble too. Green Lantern is very similar to Thor in regards that most of it takes place somewhere other than Earth. But Green Lantern has tons more CGI and fewer notable actors. Plus, the die-hards all already hate it just from the previews. I just can't believe GL will do better than Thor.
There is some hope. Batman Begins had the same budget as Thor, and had at the time the biggest advertising expenses ever. That opened to only $48 million. But Batman was bigger than ever after that, and its sequel is the highest grossing movie in US history not made by James Cameron.
Also, Thor has already been out over the rest of the world (for over 3 weeks in some countries), and it has raked in $176 million, already getting its budget back overseas. Although, it only made $700,000 in Norway where it should be cleaning house.
Anyway, you should all do a favor for both yourself and for Hollywood, and go see Thor this week. You won't regret it.
Besides, it could be worse. Thor could be Dylan Dog, which finished its second week at #32! With the $200 bucks it made a screen, it just passes the one million mark for its lifetime.